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4.2 Marketing-Automation: Wichtige Tools im Überblick
Das US Technologie Beratungsunternehmen VentureBeat kam in seinem Marketing- Automation-Index im Januar 2014 im Ergebnis zu folgenden Top-10-Anbietern:

1. Hubspot: Simplicity and accessibility, plus power, all in one package
2. Marketo: Explosive growth and a wide range of tools
3. Eloqua: The power of enterprise and the usability of a modern startup, nicely married
4. Salesforce: A vision of ultimate connectedness in Salesforce1, and a lot of present reality in AppExchange
5. SAS: Power, power, power. Pricy, but perhaps the most user-friendly big-company solution
6. IBM: Power to spare but be prepared to integrate and train and launch
7. InfusionSoft: Built-in e-commerce, drag-and-drop campaigns
8. LoopFuse: Very affordable starting pricing
9. MindMatrix: Strong focus on sales, with vertical solutions
10. Silverpop (IBM): Amazing for email

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